Public relations activities have far-reaching effects on the entire organization—from relationships with customers, employees, vendors, and the surrounding community—to the regulatory agencies that govern its operation. Therefore it is unfortunate that Public Relations is often misunderstood and maligned as little more than "schmoozing" and "spin control."

In reality, a well-researched public relations plan can be, dollar for dollar, more effective than advertising for some clients. Why? The answer is cost and credibility. A full-page ad in a major metropolitan newspaper can cost several thousand dollars. A well-placed feature article in that same publication costs a fraction of that to prepare and pitch and is perceived to be more credible than paid advertising. For nonprofit organizations with lean budgets, public relations is a particularly effective tool for raising awareness and engaging publics.

N-pact works with organizations to improve relationships with their key publics through public relations audits and campaign development and execution.