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When it comes to comprehending information, it is probably no surprise
that studies show that what we see is often more
critical than what we read or hear. Hence the old adage, "A picture
is worth a thousand words."
One powerful image can have a few
distinct advantages over the written word:
- Immediacy -- Photographs can convey
in a split-second what would otherwise take many minutes to grasp
through reading
- Credibility -- Seeing is believing.
- Attention -- As visual beings, we are
drawn to images first.
- Impact -- Nothing is burned into the
brain more than a compelling image.
- Comprehension -- A visual aid enhances
and clarifies the meaning of text yielding more reliable communication.
- Familiarity -- Putting a face on a story,
literally, adds a human touch.
From artfully abstract to touchingly real,
n-pact photographers are masterful visual communicators. They capture
what words can only attempt to describe.
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Commercial
Industrial
Event/Social
Publicity
Editorial/Feature
Portrait
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A & C Plastic Products,
one of the the largest plastics distributors in the Southwest,
wanted to convey the incredible scope of their inventory.
This shot was composed so that the employee is dwarfed by
the cavernous warehouse and racks of material that seem to
extend into infinity.
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