No other medium since television has had a greater impact on how we communicate—and conduct business—than the Internet. Consider its unique characteristics:

• The web is not static. Websites can (and should) be updated and changed continually.
• The web can communicate on many levels. It can incorporate sound, images, and video.
• It can convey large amounts of information more economically than another medium.
• The web is not "push" but "pull" communication. It's users seek it out, not the reverse as is true in most other media.
• The Internet provides a high level of interactivity not found elsewhere.

At n-pact communications, we help our clients develop Internet strategies incorporating: